It is no longer news that many of Naija's hiphop acts, even upcoming ones, are currently smiling to the bank after striking endorsement deals with corporate organisations. It is however worrisome that these organisations are no longer looking in the direction of our NOLLYWOOD stars.
Infact, many of them were dropped recently. This can be linked to the perception that most youths in Naija these days are more inclined to music than long hours of Nollywood movies. Hiphop artists have become more popular than their Nollywood counterparts even on social medias.....
It is a case of making "HAY when the SUN SHINES"..... SHIKENA......
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