In business, it is said that big things often start small. In nature, science has proven that mega things commence almost unnoticed. What with the torrential rainfall starting with vapour? For major things, it is a matter of little drops of water making a mighty ocean. This gives strategy its pride of place in business.
Foresight, belief, courage and willingness to take risks characterise those who venture. In today’s world, success stories are made of people who rely on these traits to explore nature, markets, terrains or territories where others often have reason to doubt or stay away.
They, in part, confer the early mover advantage on businesses, together with the numerous benefits that come with it. The story of the telecommunications industry in Nigeria illustrates this. With the auctioning of GSM licences in 2001, Nigerians felt liberated from the shackles of the then state-run monopoly, NITEL.