Over three million people have tweeted about it by now. The #BringBackOurGirls Twitter campaign has seen a phenomenal uptake, with heads of state (and their wives), movie stars and women’s rights leaders all joining in to highlight the plight of the more than 200 school girls kidnapped by the militant Islamist group, Boko Haram, in north-eastern Nigeria last month.
However, criticism of the campaign is mounting, with some comparing it to the ill-informed Kony2012 viral campaign to hunt down the Ugandan Lord’s Resistance Army leader, Joseph Kony. What is behind this ‘hashtag-activism?’ And will it really change anything for the victims? After all, nothing came of the Kony campaign.
Rather, world leaders and politicians should act instead of sending tweets.
Yet, it seems something is being done – at least in the short term. For the first time last week, Nigerian President Goodluck Jonathan agreed to accept help from international partners like the United States, Britain, France and perhaps even China and Israel. Reuters reported on Tuesday that US surveillance aircraft were being deployed to try and track down the missing girls.